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Deleting is More than Ok – It’s Key to Clean Data
I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. The success in the account came from moving beyond the...
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Why Benchmarks Matter – Relevant Data
Who doesn’t love to compare and contrast things, especially our own performance? Marketers care about performance perhaps a little more than other professionals because we need to know the success of...
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Standardization – Keep it Consistent
This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts, but they do in a big way. Standardization...
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Specificity Matters
I do not claim to be an expert in Search Engine Optimization (SEO).. I know enough to generally cover all the bases, but that’s where my skills end. So, after returning from last week’s...
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A Structured Approach to Demand Generation Analytics
Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true,...
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Stop Wasting Time in Excel – Embrace R
If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the...
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The New Normal – Responsive Design
According to a recent post in Litmus, the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that...
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How to Manage Data…Better
I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. Let’s face it: a root canal is a more attractive...
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3 Benchmarking Rules
Individuals measure themselves in so many areas – we gather data, compare and contrast achievements, performance, revenue, strategies, fun (FOMA) and any number of the other areas. As with most things,...
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Four Tips to Maximize Your Data
As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a...
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